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Entrepreneurship in emerging markets; the planning of survival and competition strategies of small businesses run by entrepreneurs against well established larger brands.

The case can be used at the post graduate level in principles of marketing, entrepreneurship or emerging markets courses.

The case looks at the antecedents and process of transformation of a small-scale firm into a marketing-oriented organization, through the lens of holistic marketing. The case focuses on a small-scale Bangalore based Indian company, Vishaal Natural Food Products (I) Pvt. Ltd that had used the concept of marketing orientation and holistic marketing to effectively make use of the advantages of its “smallness” and the characteristics of its entrepreneurial setup.

How can an entrepreneur survive in a dynamic environment? How should the company conceptually finalize its growth avenues? How can holistic marketing have an impact on the entire functioning of the organization when radical changes to handle the environmental changes, are made? How does the concept of holistic marketing which in textbooks fits in with the complexities of large corporations when they plan their strategies, have an impact on the functioning of these small businesses. The case delves into the conceptual linkages posed by these questions.

Teaching notes are available, please consult your librarian for access.

This paper aims to perform an experimental investigation on the impact strength, compressive strength, tensile strength and flexural strength of fly ash-based green composites and to compare with these polyvinyl chloride (PVC), high density polyethylene (HDPE) and low density polyethylene (LDPE).

Fly ash-based polymer matrix composites (FA-PMCs) were fabricated using hand layup method. Composites containing 100 g by weight fly ash particles, 100 g by weight brick dust particles and 50 g by weight chopped glass fiber particles were processed. Impact strength, compressive strength, tensile strength and flexural strength of composites have been measured and compared with PVC, HDPE and LDPE. Impact strength of the FA-PMC is higher than that of PVC, HDPE and LDPE. Structural analysis of pipes, gears and axial flow blade was verified using ANSYS. Barlou’s condition for pipes, Lewis–Buckingham approach for gears and case-based analysis for axial flow blades were carried out and verified.

Pipes, gears and axial flow blades made form fly ash-based composites were found to exhibit improved thermal resistance (i.e. better temperature independence for mechanical operations), higher impact strength and longer life compared to those made from PVC, HDPE and LDPE. Moreover, the eco-friendly nature of the raw materials used for fabricating the composite brings into its quiver a new dimension of appeal.

Experimental investigation on the impact strength, compressive strength, tensile strength and flexural strength of fly ash-based green composites has not been attempted yet.

This study aims to propose that the corrosion resistance of the neat epoxy coating can be further enhanced by incorporating reinforcing agents.

Chitosan, silica and their hybrid compound were used to study the subject of corrosion resistance of epoxy coating systems. This work used 3.5 Wt.% NaCl solution as the electrolyte, and electrochemical impedance spectroscopy (EIS) was used to investigate the electrochemical behaviour of the studied coating systems. Standard and accelerated states were used without and with scratch on the coating layer.

It was found that the impedance value of composite coating incorporated with the hybrid compound was significantly higher at 10¹⁰ Ω after 14 days of exposure in both testing states. The breakpoint frequency (f_b) determination also proves with large capacitive region at low-to-high frequency of impedance plots corresponding to the high corrosion resistance.

The hybrid compound consisting of chitosan as organic biopolymer and silica as inorganic material, respectively, served as a promising reinforcing agent for composite coating as a promising corrosion inhibitor. Different states of EIS measurement were used which are standard (without scratch) and accelerated (with scratch) states associated with the f_b values.

This paper aims to investigate the effect and parametric optimization of process parameters during milling of glass fibre-reinforced plastics (GFRP) composites using grey relational analysis (GRA).

Experiments are conducted using helix angle, spindle speed, feed rate, depth of cut and fibre orientation angle as typical process parameters. GRA is adopted to obtain grey relational grade for the milling process with multiple characteristics, namely, machining force and material removal rate (MRR). Analysis of variance is performed to get the contribution of each parameter on the performance characteristics.

It is observed that helix angle and fibre orientation angle are the most significant process parameters that affect the milling of GFRP composites. The experimental results reveal that the helix angle of 45°, spindle speed of 3000 rpm, feed rate of 1000 mm/min, depth of cut of 2 mm and fibre orientation angle of 15° is the optimum combination of lower machining force and higher MRR. The experimental results for the optimal setting show that there is considerable improvement in the process.

Optimization of process parameters on machining force and MRR during endmilling of GFRP composites using GRA has not been attempted previously.

The design of robot hand for writing and correction assistant applications work will be partially replaced as to develop the remote-assisted robot hand control needed to manipulate all this kind of work. As it is stress and strain full job for all teachers, which needs to bring a sustainable solution, hence robot hand which resembles the human hand which is teleoperated with the remote control is designed.

This work presents the design and simulation of a robot hand for correction assistant applications. To replace the work partially especially for the teachers who are undergoing the paper correction work like putting tick mark, cross mark, allocation of marks, etc.

In this paper the design of the same and its simulation of writing the horizontal line, vertical line and writing number two is presented, in further research, a prototype model and its analysis will be done.

The design is been done using the modelling software Creo 5.4 where the design will be used to print the prototype model which is physical using 3D printing technology and controlling and testing will be done on the same prototype model using simple Arduino.

This study aims to fabricate the acrylic-based polymeric composite coating with a hydrophobic surface associated with natural oil polyol (NOP) and polydimethylsiloxane with the incorporation of 3 Wt.% SiO₂ nanoparticle (SiO₂np) against the corrosive NaCl media.

The structural properties of the formulated polymeric composite coatings were investigated by using Fourier transform infrared spectroscopy, ultraviolet-visible spectroscopy, water contact angle (WCA) and cross-hatch (X-Hatch) tests. The WCA measurement was used to study the surface wettability of the formulated polymeric composite coatings. The corrosion protection performance of the nanocomposite coated on the mild steel substrate was studied by immersing the samples in 3.5 Wt.% NaCl solution for 30 days using electrochemical impedance spectroscopy.

The enhanced polymeric composite coating system performed with an excellent increase in the WCA up to 111.1° which is good hydrophobic nature and very high coating resistance in the range of 10¹⁰ Ω attributed to the superiority of SiO₂np.

The incorporation of SiO₂np into the polymeric coating could enhance the surface roughness and hydrophobic properties that could increase corrosion protection. This approach is a novel attempt of using NOP along with the addition of SiO₂np.

The case is intended to be used by post-graduate students of Management in the courses of Marketing Management and New Product Management. This case may also be used in other courses like Consumer Behaviour and Strategic Marketing.

Indian fast-moving consumer goods (FMCG) sector set to reach an astonishing INR165.62 trillion (US$3.6 trillion) by 2012 gave a tremendous opportunity to Hindustan Unilever Limited (HUL) to establish its footprint in all consumer packaged products. Dove, a brand of HUL, primarily catering to the premium segment of the market, launched Dove Elixir Hair Oil in November 2012 priced at INR185 (US$3.41) for 90 ml. This was five times higher than any other light hair oil in the market. The case brings out facts that describe market situations at that time and questions if a substantial market at higher end, for Dove hair oil, was available.

This case has been documented to help students understand the concept and applicability of brand extension strategy. The students shall learn the dynamics of this strategy in the market by answering the following questions: What are the factors that contributed to the growth of FMCG market in India? Evaluate HUL's decision to extend the brand Dove into other product categories? Was the market for Dove hair oil available at the higher end? What strategies should Dove use for its hair oil?

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A mobile ad hoc network (MANET) enables providers and customers to communicate without a fixed infrastructure. Databases are extended on MANETs to have easy data access and update. As the energy and mobility limitations of both servers and clients affect the availability of data in MANETs, these data are replicated. The purpose of this paper is to provide a literature review of data replication issues and classify the available strategies based on the issues they addressed.

The selected articles are reviewed based on the defined criteria. Also, the differences, the advantages and disadvantages of these techniques are described. The methods in the literature can be categorized into three groups, including cluster-based, location-based and group-based mechanisms.

High flexibility and data consistency are the features of cluster-based mechanisms. The location-based mechanisms are also appropriate for replica allocation, and they mostly have low network traffic and delay. Also, the group-based mechanism has high data accessibility compared to other mechanisms. Data accessibility and time have got more attention to data replication techniques. Scalability as an important parameter must be considered more in the future. The reduction of storage cost in MANETs is the main goal of data replication. Researchers have to consider the cost parameter when another parameter will be influenced.

Data replication in MANETs has been covered in different available sources such as Web pages, technical reports, academic publications and editorial notes. The articles published in national journals and conferences are ignored in this study. This study includes articles from academic main international journals to get the best capability.

The paper reviews the past and the state-of-the-art mechanisms in data replication in MANET. Exclusively, data replication’s main goal, existing challenges, research terminologies and mechanisms in MANET are summarized using the answers to the research questions. This method will help researchers in the future to develop more effective data replication method in MANET.

This study aims to present an experimental approach to develop a high-strength 3D-printed recycled polymer composite reinforced with continuous metal fiber.

The continuous metal fiber composite was 3D printed using recycled and virgin acrylonitrile butadiene styrene-blended filament (RABS-B) in the ratio of 60:40 and postused continuous brass wire (CBW). The 3D printing was done using an in-nozzle impregnation technique using an FFF printer installed with a self-modified nozzle. The tensile and single-edge notch bend (SENB) test samples are fabricated to evaluate the tensile and fracture toughness properties compared with VABS and RABS-B samples.

The tensile and SENB tests revealed that RABS-B/CBW composite 3D printed with 0.7 mm layer spacing exhibited a notable improvement in Young’s modulus, ultimate tensile strength, elongation at maximum load and fracture toughness by 51.47%, 18.67% and 107.3% and 22.75% compared to VABS, respectively.

This novel approach of integrating CBW with recycled thermoplastic represents a significant leap forward in material science, delivering superior strength and unlocking the potential for advanced, sustainable composites in demanding engineering fields.

Limited research has been conducted on the in-nozzle impregnation technique for 3D printing metal fiber-reinforced recycled thermoplastic composites. Adopting this method holds the potential to create durable and high-strength sustainable composites suitable for engineering applications, thereby diminishing dependence on virgin materials.

To evaluate the corrosion inhibition potential of Datura metel in acid medium on mild steel (MS) with a view to develop green corrosion inhibitors.

Acid extract of the D. metel was studied for its corrosion inhibitive effect by electrochemical and weight loss methods. Using weight loss measurement data, an attempt has been made to probe the mechanism of inhibitive action by fitting adsorption isotherms.

D. metel has been found to show significant corrosion inhibitive effect in acid medium on MS. Inhibition is through adsorption of the phytoconstituents on MS following Tempkin and Langmuir adsorption isotherms. The results of A.C. impedance and polarisation studies correlate well with the weight loss studies.

The plant has been investigated for the first time for its corrosion inhibitive effect. The effect has been studied by proven methods. This green inhibitor can find use in the inhibition of corrosion in industries where MS is used as a material of choice for the fabrication of machinery.